San Francisco is moving up and going modern. As a city hemmed by the sea on three sides, space is at a premium, and the trend is high-rise living. High-rise towers
in the South of Market, Mission Bay and most recently Mid-Market
areas are welcoming empty nesters and young techies alike, with their modern interiors and architecture.
Originating as sheetrock and steel boxes, these new condominiums likely become finished as modern interior schemes. With this modern aesthetic, designers are showing cool restraint, details are kept to expensive minimums, and the simplicity of bold and graphic touches become the day. Homeowners and designers are not constrained by a certain housing type like those living in Pacific Heights; they are creating interiors in a fresh, clean way.
The architectural photography of these modern interiors is treated with a graphic perspective by shooting straight into the room; using natural and even lighting, showing the negative spaces and rendering creamy tones.