As a result of the Internet boom, the people looking to buy upscale houses in San Francisco and Marin County increasingly are in their late 20s and 30s. In turn, the market has shifted. Residential real estate photography in the Bay Area has shifted to accommodate this new generation of buyers. They are not so much seeking sprawling country estates. What is desirable now are homes that are comfortably “cool.” My photography also reflects this change. Three-sixty tours and super wide views are effective for some markets; but here in San Francisco for higher-end homes and those in Belvedere, Ross and Atherton, I prefer the well framed photo with an editorial touch.
To capture the way people interact with a space, I photograph them with natural movement, sometimes stepping away from conventional real estate photography. I look to make widescreen formats that can become a motion piece hosted on You Tube or seen large filling a laptop screen.
Buyers in the upper echelon now are looking for homes that are sleek and modern; often featuring the work of young designers. I keep my photographs clean and inviting. I shoot with the daylight adding lighting when needed and seek to capture natural drama as day turns to dusk or dawn opens up. At the high end it is better to be an intriguing storyteller with photos than a forensic documenter.