CASE STUDY: PACKARD FOUNDATION

The San Francisco architectural design firm EHDD has a long standing relationship to the Bay Area and its institutions. Here is the newly completed Packard Foundation in the Silicon Valley town of Los Altos. The two story Packard Foundation building has gone very, very green with Net-Zero energy and LEED Platinum.

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When photographing these interior and exterior architectural spaces it was important to show how people in the building can interact with indoor/outdoor spaces in formal and informal ways. Adding a slightly blurry effect to particular places on the building gives an approachable feeling to the photos. For this shoot I acted as a photographer and art director; directing placement of the people, the wardrobe and amount of motion for the final photos.

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commercial-photography-san-francisco-01

commercial-photography-san-francisco-01

Commercial interior photography is changing just as the buildings are changing. For these commercial architectural photographs it was important to capture the natural feeling of daylight. The results seen here are a careful balance of daylight, photography strobe light and the ability of merging exposures in Photoshop. Also EHDD’s desire to have people in the photos is aided with advancements in commercial digital photography allowing higher shutter speeds to be used.

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commercial-photography-san-francisco-01

commercial-photography-san-francisco-01All images © David Duncan Livingston