Merida Meridian was one of sponsors for the Elle Decor San Francscio Showhouse. Each room featuring the manufacturer’s great selection of natural fiber floor coverings. In the two-thirds of a day shooting each space had to yield two photos one of an overall and one detail. Another parameter was the the aspect ratio or the proportions of the photos needed to work for wide screen HI-Def. Takle-away: sixteen photos, produced and directed video. Value added the firms logo was animated for the first time and now can be used on other video.
Elle Decor Show House