The recession ends many business models and the publishing industry is one of them undergoing great transformation. Most publishing is maintained by a strong cash flow from advertising. With Ad sales down, production costs up (paper, printing, postage) and subscriptions down, publications are squeezed from many sides.
To its greatest degree ever we are finding viewership increasing online and are finding print readership in decline. Yet more eyeballs are looking at more media than ever before. Successful publishers will be the ones adapting these trends by creating revenue streams to maintain their publications.
Interior designer Marc Melvin asked that I photograph this very modern home in Marin so he could submit the project to Western Interiors Magazine. While the home had been published before with mostly exterior photos commissioned by architect Stanley Saitowitz, what I call the complete home story had never been told.
Western Interiors liked what they saw and scheduled an extensive two day shoot, the day before their shoot the magazine was sold and the project is now on hold as the new publisher takes control.
The project is still great and fresh and will find publication someday if not in Western Interiors then somewhere else. Here are some of the photos that got Western Interiors hooked…